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Deep dives, experiments, and trends from the world of squish toys.

What Is Needoh Made Of? Materials Explained

Curious about what's inside a Needoh toy? We break down the materials, safety standards, and science behind that satisfying squeeze.

How Needoh became one of TikTok's most viral toy brands, from satisfying squeeze videos to billions of combined views.

People keep microwaving Needoh toys and filming the results. Here's what actually happens, why you shouldn't do it, and what to do instead.